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Visual identity
Visual Elements

Visual Elements

Visual elements are key components that enhance the overall aesthetic and communication of your brand. This chapter outlines the proper use of icons, graphics, and other visual assets to ensure a cohesive and visually engaging brand presence.

PHOTOGRAPHY
Ilustrations
Brand MAscot

Photography

Photographies are a major part of our visual communications. To ensure a consistent and recognizable visual identity, please follow these rules while using photographic imagery.

Product Photography

Product photography should always have their background removed to make sure the pictures are available for use in various situations and on backgrounds.

People Photography

When we use people in our brand indetity, try to have their background removed to achieve maximum focus on their faces and expressions.

Scene Photography

When using photos of whole scenes, make sure graphic elements and text are placed on a colorful background and not on the photo itself. This background can be a color overlay or separate section.

Ilustrations

Illustrations are one of the most important types of visual materials we use. Below are most common types of illustrations and hints how to use them.

Character Illustrations

When using illustratred characters make sure to keep them in the spotlight either by placing them on visually separate background or using such composition that focuses on said character. When displaying a character in an environment same rules as for scene photography applies.

Background Ilustrations

When using ilustrated backgrounds make sure to use less complex backgrounds. It is recommended to apply a color overlay on top for better readability of graphic elements.

Brand Mascot

The astronaut from Galaxy Trucker holds a very special place in our hearts. It was the first game published under CGE brand. That’s why we chose the astronaut as our brand mascot.

Variability

Variability of the astronaut lies ay the same core of our brand identity. The astronaut can take up many emotions and variantions. Throughout the CGE brand we fully utilize this feature to create a delightful and playful communication outputs.
For guidance and more information, please contact us at brand@czechgames.com

Avatar Emotions

Warning: Only variants created and authorized by CGE are allowed to be used. It is strictly prohibited to create one’s own unauthorised versions for your own marketing materials.

Use on Background

The avatar can be use both on light and dark backgrounds.

Version for light backgrounds

Version for dark backgrounds

Construction

While recreating the avatar ensure correct proportions and anatomy.

Construction of the Avatar

Stroke Proportions

While recreating the avatar ensure correct proportions of brush strokes and outlines. The width of separate strokes is derived from the width of main outline stroke (X).

Construction of the Avatar

Usage in Marketing Materials

Below are some examples of Avatar usage in marketing materials.

Special CGE Logos

The visual system allows for adapting the avatar for each game featuring the CGE logo, creating a unique easter egg for every game. When creating special logos, it is essential to follow the rules set forth in this manual.

Prohibited Use

To ensure the consistency and recognizability of the avatar, it is necessary to adhere to the rules established in this manual. Below are examples of inappropriate use of the avatar.

Changing the art style

Changing proportions or anatomy

Inverting the avatar

If you need assistance or have any questions regarding our brand manual, please email us.
brand@czechgames.com
Typography
Brand Applications