Visual Elements

This chapter outlines the proper use of icons, graphics, and other visual assets to ensure a cohesive and visually engaging communication.

PHOTOGRAPHY

Ilustrations

Brand MAscot

Photography

Photographs are a major part of our visual communication. To ensure a consistent and recognizable visual identity, please follow these rules while using photographic imagery.

Product Photography

Product photography should always have the background removed to make sure the pictures are available for use in various situations and on different backgrounds.

People Photography

When we use people in our brand indetity, remove their background removed to achieve maximum focus on their faces and expressions.

Scene Photography

When using photos of whole scenes, make sure graphic elements and text are placed on a colorful background and not on the photo itself. This background can be a color overlay or separate section.

IlLustrations

Illustrations are one of the most important types of visual materials we use. Below are the most common types of illustrations and hints on how to use them.

Character Illustrations

When using illustrated characters, either use the composition of the image, or a visually seperate background, to ensure they are the focus. When displaying a character in an environment, the same rules as for scene photography apply.

Background IlLustrations

Choose a less complex illustrated background for images, and apply a color overlay if needed to improve contrast and readability.

Brand Mascot

The astronaut from Galaxy Trucker holds a very special place in our hearts. It was the first game published under the CGE brand. That’s why we chose the astronaut as our brand mascot.

Variability

Our variations on our astronaut logo are a core part of our brand identity. Throughout our branding, we make use of the different looks and emotions of our avatar to add playfulness to our communications.
For guidance and more information, please contact us at brand@czechgames.com

Avatar Emotions

Warning: Only variants created and authorized by CGE are allowed to be used. It is strictly prohibited to create any versions of the CGE astronaut for your own marketing materials.

Use on Background

The avatar can be used both on light and dark backgrounds.

Version for light backgrounds

Version for dark backgrounds

Construction

While recreating the avatar, use the correct proportions and anatomy.

Construction of the Avatar

Stroke Proportions

While recreating the avatar, follow the correct ratio for brush brushstrokes and outlines. The width of separate strokes is derived from the width of main outline stroke (X).

Construction of the Avatar

Usage in Marketing Materials

Below are some examples of avatar usage in marketing materials.

Special CGE Logos

We adapt the avatar for each game featuring the CGE logo, creating a unique Easter egg for every game.

Prohibited Use

To ensure the consistency and recognizability of the avatar, follow the rules established in this manual. Below are examples of inappropriate use of the avatar.

Changing the art style

Changing proportions or anatomy

Inverting the avatar

Typography

Brand Applications