Colors

The strategic use of colors is fundamental to creating a recognizable and impactful brand identity. This chapter explores our brand's color palette, offering guidelines on how to effectively combine and apply colors to maintain visual harmony and reinforce brand recognition.

Company colors

Brand Color Palette

Color Combinations

Company colors

Below are main company colors derived from company logo.

RGB: 255 255 255
HEX: #FFFFFF

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Pantone: 1787 C
CMYK: 0 / 89 / 66 / 0
RGB: 233 / 55 / 69
HEX: #E93745

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Pantone: 2915
CMYK: 58 / 8 / 0 / 0
RGB: 96 / 188 / 244
HEX: #60BCF4

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Pantone: Process Black
CMYK: 60 / 40 / 40 / 100
RGB: 0 / 0 / 0
HEX: #000000

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Brand Color Palette

These colors are used for all game related marketing activities such as ads, social media posts and other communication.

Primary palette

This color palette is used for monochromatic applications. It is utilized for backgrounds, text, and the logo.

CMYK: 41 / 86 / 33 / 62
RGB: 71 / 0 / 21
HEX: #470015

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CMYK: 92 / 14 / 67 / 70
RGB: 3 / 63 / 48
HEX: #033F30

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CMYK: 100 / 73 / 0 61
RGB: 13 0 77
HEX: #0D004D

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CMYK: 86 68 36 78
RGB: 35 34 57
HEX: #232239

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Accent palette

This color palettes is used for highlighting important information. It is utilized for call to action elements or in highlighted texts.

CMYK: 0 93 82 0
RGB: 255 66 66
HEX: #FF4242

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CMYK: 0 59 100 0
RGB: 254 106 47
HEX: #FE6A2F

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CMYK: 0 29 100 1
RGB: 254 175 21
HEX: #FEAF15

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CMYK: 71 0 55 0
RGB: 61 211 155
HEX: #3DD39B

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CMYK: 55 0 1 0
RGB: 100 208 248
HEX: #64D0F8

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CMYK: 55 65 0 0
RGB: 183 94 237
HEX: #B75EED

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Neutral Palette

This color palettes is used for texts and backgrounds.

Name: Neutral 800
CMYK: 0 0 0 80
RGB: 81 81 81
HEX: #515151

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Name: Neutral 600
CMYK: 0 0 0 60
RGB: 114 114 114
HEX: #727272

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Name: Neutral 400
CMYK: 0 0 0 40
RGB: 154 154 154
HEX: #9A9A9A

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Name: Neutral 200
CMYK: 0 0 0 20
RGB: 198 198 198
HEX: #C6C6C6

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Name: Neutral 100
CMYK: 0 0 0 10
RGB: 245 245 245
HEX: #F5F5F5

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Game Color Palette

When creating communication for a certain game or game family use the color palette of the said game for consistent brand look of the IP.

However if the game palette is too bright you need to adjust its lightness of the primary color so it matches the lightness of the brand primary palette. Below is the example color palette for Lost Ruins of Arnak.

Primary Color

Accent Color 1

Accent Color 2

Color Combinations

To maintain the integrity of the visual identity, it is essential to adhere to the proposed color scheme. Typically, we use one primary color, which can be complemented by one or more accent colors.